CiCi's "Penny Picker Upper" campaign

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CiCi's "Penny Picker Upper" campaign

Post  Admin on Thu Apr 30, 2009 12:31 pm

It's CiCi's "Penny Picker Upper" campaign, which has the restaurant planting a million specially marked pennies outside their 650 locations around the country. Find a stickered penny and you're in for prizes like a free meal at CiCi’s endless pizza buffet, a free drink or a BOGO pizza. It's all because, as CiCi's prez Craig Moore puts it, “In tough times, every penny really does count.” If you're not yet familiar with CiCi's, the place offers practically free pizza anyway. For $5 per person you can belly up to a rotating cast of pizzas plus a fresh salad bar. Also included is dessert, which comes in the form of melt-in-your-mouth cinnamon rolls plus brownies and apple pizza.

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